Some Nice SEO & PPC Goodies

SEO Book have released a bunch of online marketing tools and goodies for all you SEO and PPC peeps out there. These include a PPC strategy flowchart as well as some SEO tools and links to conversion tools & advice As far as PPC tools go, you may want to check out our very own UK localised PPC tool which allows you to generate multiple keyword phrases targetted by area (ie: North West), by county (ie: Lancashire), or by town/towns, with exact match, broad match and phrase match targetting of your keyword phrases. ...

Google still leads in Search Engine wars

Google maintained its position as the market leader for the 11th consecutive month, and in fact strengthened its position as the most widely used search engine, according to a study by comScore Networks. Google's range of websites were used for 44.7% of all online searches in the U.S.A. Yahoo remained in second place with a market share of 28.5 percent, and Microsoft's MSN Search ranked third, with a 12.8 percent share, according to comScore.

What is Web 2.0

Web 2.0 is one of the terms being used by people within the industry, but there is a lot of ambiguity within the general population as to what "Web 2.0" exactly is. Tim O'Reilly, the publisher and net advocate devised the term Web 2.0 during a conference brainstorming session between O'Reilly and MediaLive International.

Tim O'Reilly wrote an article entitled "Web 2.0 - Design Patterns and Business Models for the Next Generation of Software" outlining the history behind Web 2.0 and its implications for the web as a whole.

O'Reilly went on to conclude that the core competencies of Web 2.0 companies:

Services, not packaged software, with cost-effective scalability
Control over unique, hard-to-recreate data sources that get richer as more people use them
Trusting users as co-developers
Harnessing collective intelligence
Leveraging the long tail through customer self-service
Software above the level of a single device
Lightweight user interfaces, development models, AND business models

To read the full article, click here

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