Some Nice SEO & PPC Goodies

SEO Book have released a bunch of online marketing tools and goodies for all you SEO and PPC peeps out there. These include a PPC strategy flowchart as well as some SEO tools and links to conversion tools & advice As far as PPC tools go, you may want to check out our very own UK localised PPC tool which allows you to generate multiple keyword phrases targetted by area (ie: North West), by county (ie: Lancashire), or by town/towns, with exact match, broad match and phrase match targetting of your keyword phrases. ...

Google still leads in Search Engine wars

Google maintained its position as the market leader for the 11th consecutive month, and in fact strengthened its position as the most widely used search engine, according to a study by comScore Networks. Google's range of websites were used for 44.7% of all online searches in the U.S.A. Yahoo remained in second place with a market share of 28.5 percent, and Microsoft's MSN Search ranked third, with a 12.8 percent share, according to comScore.

UK online advertising set to top £1 Bn

According to recent research by the Internet Advertising Bureau (IAB), online advertising in the UK could surpass £1 bn pounds in 2005, driven by the increase in uptake of broadband services. The report went on to say that investment in online marketing was exceeding spend on billboard advetising for the first time. Revenues via online adverts increased by 62%, to £490 million, compared to 3% growth in advertising overall.

The study by the IAB, World Advertising Center and PricewaterhouseCoopers went on to say that they expected the online advertising industry to continue growing at a rapid pace. Online Marketing Expenditure now accounts for 5.8% of overall advertising expenditure in the UK, with the figure in the first half of 2005 exceeding that of the whole of 2003.

According to separate figures from the Advertising Association, the internet's share of advertising grew 51% to £210m in the first quarter of 2005.

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