Latest Search Engine Marketing Articles

Google still leads in Search Engine wars

Google maintained its position as the market leader for the 11th consecutive month, and in fact strengthened its position as the most widely used search engine, according to a study by comScore Networks. Google's range of websites were used for 44.7% of all online searches in the U.S.A. Yahoo remained in second place with a market share of 28.5 percent, and Microsoft's MSN Search ranked third, with a 12.8 percent share, according to comScore.

A-Z of increasing your online Marketing ROI

Return on Investment or ROI is a way in which many Online Marketing consultants or Search Engine Marketeers determine the success or failure of their products. Implementing your Online Marketing strategies so that they return a significant ROI, is something that takes time, research and hard work.

Natural (Organic) SEO vs Managed PPC (Pay-per-click)

Pay-Per-Click (PPC) - When you pay a search engine for visitors sent to your site, this is called pay per click (PPC). Pay-per-click (PPC) listings are usually marked as advertisements or “Sponsored Links” (on Google) and appear above or beside the search engine’s organic listings (dependant on where you are positioned).

Organic search engine optimisation is done by optimising on-page factors such as Site Infrastructure, Code and Content, and off-page factors such as contextual linking.

What has happened to my website?

As a New Media Agency specialising in Search Engine Optimisation and Search Engine Marketing, one question that is often asked, is "Why has Google removed my website from their Search Engine Rankings?". This can be very difficult for an experienced search engine marketeer to work out, never mind a novice, so E-Gain New Media have compiled a list of the most common reasons for your site disappearing from a Search Engines index.

Search Engine Marketing's Golden Triangle

In recent studies using eye-tracking technology, a new report from Enquiro, Did-It and Eyetools looks at how users interact with Google search results. According to the report browsers scan Google search results (SERPS) in an F-shaped pattern, with the eye traveling vertically along the far left side of the results, looking for relevant visual cues (e.g., keyword, brand names) and then moving to the right. Also, the way searchers react to organic results is different from the way they react to sponsored listings. This may thus place extra relevancy on getting your site well positioned via natural search engine optimisation particularly on results occupying the top left parts of the screen.

Useful Terms & Glossary - Search Engine Marketing

A concise description of the most likely terms you are likely to come across. These include a desciription of terms such as Search Engine Optimisation, ROI, Click Rate and other search engine and online marketing terminology.

Search engine marketing takes off

Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate €1.4bn of spending in Europe in 2005, a 65 per cent year-on-year increase.

The longer term prospects for commercial search marketing, which includes paid listings, contextual search, site optimisation and paid inclusions, are even brighter, according to Forrester Research.

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