Latest Articles
Keep checking back for updates, we are always adding new articles on a range of subjects.
Google maintained its position as the market leader for the 11th consecutive month, and in fact strengthened its position as the most widely used search engine, according to a study by comScore Networks. Google's range of websites were used for 44.7% of all online searches in the U.S.A. Yahoo remained in second place with a market share of 28.5 percent, and Microsoft's MSN Search ranked third, with a 12.8 percent share, according to comScore.
Return on Investment or ROI is a way in which many Online Marketing consultants or Search Engine Marketeers determine the success or failure of their products. Implementing your Online Marketing strategies so that they return a significant ROI, is something that takes time, research and hard work.
Pay-Per-Click (PPC) - When you pay a search engine for visitors sent to your site, this is called pay per click (PPC). Pay-per-click (PPC) listings are usually marked as advertisements or “Sponsored Links” (on Google) and appear above or beside the search engine’s organic listings (dependant on where you are positioned).
Organic search engine optimisation is done by optimising on-page factors such as Site Infrastructure, Code and Content, and off-page factors such as contextual linking.
Optimising your site to increase traffic from search engines (ie Search Engine Optimisation), is only one part of the puzzle. The final part is converting those customers entering your site, into conversions (thereby increasing your Return on Investment or ROI). Thus first impressions of your site could be the difference between a completed sale or conversion and a visitor "bounce".
On a recent post on the Cre8asite forums, a poster was requesting help regarding SEO. One of the replies was from Black_Night aka Ammon Johns, who very clearly and concisely guided the person in the right direction. I have attached a snapshot of the post and link to the post for anybody who needs some help getting the
sites ranking better in the search enginesThere is currently an interesting thread going on at the Cre8asite forums regarding Search Engine Optimisation myths, started by Bill Slawski one of the Administrators of the site. Covering both the well known old wives tails as well as some of the more controversial myths of SEO. Add your view on the subject ...
You may have a number of questions regarding Search Engine Optimisation, so we have developed the E-Gain New Media SEO FAQ. This will be constantly updated so you can have an ongoing developed resource for your SEO Campaign
According to recent research by the Internet Advertising Bureau (IAB), online advertising in the UK could surpass £1 bn pounds in 2005, driven by the increase in uptake of broadband services. The report went on to say that investment in online marketing was exceeding spend on billboard advetising for the first time.
The UK search-marketing sector is expected to bring in revenues of £598m during 2005, representing about 70% aggregate growth on 2004, according to new research.
The report, from Internet marketing firm E-consultancy, forecasts that there will be continued investment in search marketing, particularly in the financial services, travel, gambling, recruitment, automotive and property sectors.
E-Gain New Media have completed the rebranding of blissfuldesigns.co.uk. Blissful Designs are a wedding stationery company based in Burnley, Lancashire, and required a site, that would project their corporate image as well as increase the amount of visitors generated via organic search engine referrals.
E-Gain New Media have been featured in Issue 1 of the Web Developer magazine (formerly Practical Web Projects). The article also features other players in the
Online Marketing field, namely Steve Leach from Bigmouthmedia, Chris Lake from E-consultancy and Google Engineer Matt Cutts as well as E-Gain New Media's very own Peter Young.
Web 2.0 is one of the terms being used by people within the industry, but there is a lot of ambiguity within the general population as to what "Web 2.0" exactly is. Tim O'Reilly, the publisher and net advocate devised the term Web 2.0 during a conference brainstorming session between O'Reilly and MediaLive International.
Tim O'Reilly wrote an article entitled "Web 2.0 - Design Patterns and Business Models for the Next Generation of Software" outlining the history behind Web 2.0 and its implications for the web as a whole
