The E-Gain Home Page - E-Gain are specialists in web development and getting your site ranking on the search engines (Search Engine Optimisation - SEO/Online Marketing
Established in 2004, E-Gain New Media is an Internet marketing company based in the North West of England just north of Manchester. The services we offer include search engine optimisation (SEO), website promotions and full management of your online campaigns.
ServicesE-Gain New Media offer a full service web solution including web design and web development, online marketing advice and consultancy, search engine optimisation or seo and ppc campaign management
Jargon BusterE-Gain New Media have developed a jargon buster to cover nearly all the web and search engine terms you may come across
E-Gain New Media are a full service web solutions company, offering a range of services including web design and web development, as well as Online Marketing solutions such as search engine optimisation, online brand consultancy and Pay-Per-Click (ppc) campaign management.
Whether your business is large or small, having an online presence is now essential for any company. E-Gain New Media design websites that get you noticed, whether you require an interactive flash site or more corporate brochure-style website.
Website ConsultancyGetting your site found by search engines is the first part of the jigsaw. What many search engine optimisation companies do is focus on generating the traffic and lose sight of who the website is aimed at, namely the customer..
E-Gain New Media can develop web applications using a range of technologies such as PHP, ASP or ASP.Net. With over 25 years combined experience, we can successfully integrate these with a range of databases including MySQL, Microsoft SQL, Microsoft Access and Oracle. We have also developed web applications using other technologies such XML, XSLT, Linux, Windows, COBOL and Visual Basic.
Legacy Systems IntegrationOur legacy systems integration of your existing enterprise solutions will work alongisde the latest technology. The system ensures rapid deployment of mission-critical information for efficient enterprise management.
Intranet DevelopmentA corporate Intranet solution from E-Gain New Media allows you to share and securely transmit data throughout your organisation, be it throughout a single building or several global locations. Corporate Intranets are ideal for companies with multiple locations, allowing staff to access up-to-date data - from procedures and sales information to training documentation
E-Commerce SystemsSuccessful e-commerce is more than just having a web site, it's about creating a compelling and fluent shopping experiences with increased conversion rates. E-Gain believes that any successful e-commerce business requires proactive online marketing and that this marketing must be within your budget. We understand that until you see results from your website that your budget may be limited. We pride ourselves on build long-term relationships with our customers, helping them to maximise their return on investment (ROI) from their e-commerce website.
Content Management SystemsWhether your business is information-based or full e-commerce system, a Content Management System (CMS) from E-Gain New Media gives you the flexibility to keep your website up to date easily and quickly.
Search Engine Optimisation or Search Engine Marketing is the process of promoting a business online to achieve top search engine rankings (ie make it rank higher)for targeted words and phrases. Search Engine Optimisation will result in a significant increase in traffic to your site, and in particular, customers who are looking specifically for the product or service you offer. Search Engine Optimisation or SEO is not a "black art" as some companies would have you believe. However, it does need to be handled professionally and carefully to ensure that the desired results are achieved.
PPC ManagementImplementing a Successful Pay-Per-Click (PPC) campaign as part of your search engine marketing strategy can be an effective way of building your brand.Pay-Per-Click campaigns generate leads and bring competitive returns on investment (ROI), compared with other forms of online marketing.
SEO ConsultancySince all client requirements are different, E-Gain offers a search engine optimisation consultancy package, specifically tailored to meet the needs of each and every client, regardless of individual requirements. This includes an analysis of your current site for coding and other issues that can affect the performance of your website within the search engine rankings. We will also advise on how your site could be improved, in order to boost your search engine rankings.
Link BuildingE-Gain New Media offers you expertise and the link management you require, either as part of one of our Search Engine Optimisation projects or independantly as part of your current campaign. The main focus being to establish and improve link popularity for your site for websites in competitive markets.
Keyword AnalysisKeyword Analysis is fundamental to any campaign. It drives search engine traffic to a site from natural search traffic or from a PPC source. Keyword analysis is an essential process that forms the foundation of all search engine optimisation and internet marketing activities.
Web Traffic AnalysisOur Web Traffic Analysis solution bridges the gap between software and end-users. We can tell you how your site is being used, and how it could be better.
View E-Gain New Media's Case Studies of previous & current clients
Sunflowers ChildcareSunflowers Childcare operate a childcare nursery and nanny recruitment business based in Southport, Lancashire. They approached E-Gain New Media in June 2005 to take over the web solutions and email hosting from their previous suppliers
Sunflowers ChildcareSunflowers Childcare operate a childcare nursery and nanny recruitment business based in Southport, Lancashire. They approached E-Gain New Media in June 2005 to take over the web solutions and email hosting from their previous suppliers
Escapes2.comescapes2.com Ltd was founded in 1999 in Manchester, UK and initially sold property in the Costa del Sol area of Spain. Over the last few years they have expanded to cover other areas of Europe and further afield, establishing relationships with property developers and partner agents from around the world. escapes2.com market the best new property developments from across the world. As an established market leader, escapes2.com have exclusive access to many of these developments often before they are released for open sale. escapes2.com are Founder Members of the Association of International Property Professionals (AIPP). We have been subject to the membership criteria and have signed up to follow the Code of Conduct established to help you, the consumer, in buying property overseas with confidence.
DialaboxDialabox Removal Boxes and Moving Boxes
SIPPs PensionSIPPS Pension was created for our client with several objectives. The obvious search engine ranking was priority number one. We used first class natural SEO techniques to obtain a targeted top ranking within 4 months. Full unique content was written by E-Gain with keyword density and optimisation in mind.
Blissful DesignsBlissful Designs are a wedding stationery company based in Burnley, Lancashire.
PricewinderPrice Winder shopping portal
Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate €1.4bn of spending in Europe in 2005, a 65 per cent year-on-year increase.
The longer term prospects for commercial search marketing, which includes paid listings, contextual search, site optimisation and paid inclusions, are even brighter, according to Forrester Research.
Increasing your ROI of your websiteRealising the expectations of a client is one of the biggest challenges facing any Search Engine Marketing professional, whether it be increasing traffic via the Search Engine Optimisation Campaign, Increasing Conversions, or increasing direct sales as the result of a concerted online marketing campaign. I often hear about clients that have seen an increase in traffic to the site, but no traffic, or an increase in the SERPs but no corresponding increase in conversions, with the end result being that the customer ends up looking elsewhere instead of building on what they have.
An E-Gain guide to Search Engine OptimisationGetting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements.
Recent studies suggest that more than 80% of new visitors to any web site get there as a result of a search engine query. If this study is to believed, it certainly suggests that working to get high rankings in the search engines might be the most effective thing you can do to bring traffic to your site.
The following 12 design tips will help you get started in optimizing your site's search engine placement.
Useful Terms & Glossary - Search Engine MarketingA concise description of the most likely terms you are likely to come across. These include a desciription of terms such as Search Engine Optimisation, ROI, Click Rate and other search engine and online marketing terminology.
Search engine marketing takes offSearch engine marketing is heading for the commercial big time with analysts predicting that the sector will generate €1.4bn of spending in Europe in 2005, a 65 per cent year-on-year increase.
The longer term prospects for commercial search marketing, which includes paid listings, contextual search, site optimisation and paid inclusions, are even brighter, according to Forrester Research.
UK search marketing worth nearly £600m in 2005The UK search-marketing sector is expected to bring in revenues of £598m during 2005, representing about 70% aggregate growth on 2004, according to new research.
The report, from Internet marketing firm E-consultancy, forecasts that there will be continued investment in search marketing, particularly in the financial services, travel, gambling, recruitment, automotive and property sectors.
Content Search Engine Optimisation vs Professional Search Engine OptimisationThe SEO industry is actually composed of two industries - content SEO's and professional (link building) SEO's.
Content SEO is almost indistinguishable from copywriting - the process of writing 'copy' (text) on pages. The SEO element comes mainly from use of titles, headers, and frequent reference to keywords on the page.
Professional SEO's, on the other hand, will design or redesign a website to maximise internal links and keyword content - and more importantly, will build external link networks to promote a user's site.
Using RSS Feeds And PR to boost your Search Engine performanceApplying search engine optimisation (SEO) techniques to a web site is an important part of the search engine optimisation puzzle; However, this limiting your search engine optimisation to this ignores several major contributors to your performance in the search rankings - optimised news articles and RSS Feeds - both of which can make a massive difference to your performance in the SERPS.
E-GAIN New Media Jargon BusterA concise description of the most likely terms you are likely to come across during your SEO campaign. E-Gain New Media try to keep things simple for you in order that you feel in control during the entire development lifecycle
Search Engine Marketing's Golden TriangleIn recent studies using eye-tracking technology, a new report from Enquiro, Did-It and Eyetools looks at how users interact with Google search results. According to the report browsers scan Google search results (SERPS) in an F-shaped pattern, with the eye traveling vertically along the far left side of the results, looking for relevant visual cues (e.g., keyword, brand names) and then moving to the right. Also, the way searchers react to organic results is different from the way they react to sponsored listings. This may thus place extra relevancy on getting your site well positioned via natural search engine optimisation particularly on results occupying the top left parts of the screen.
Google Launches new pilot scheme for web developersGoogle has launched a pilot program alerting site owners as to when their sites are being removed from the Google Index for infringement of guidelines. First impressions of the pilot scheme is that it iwill affect those web developers and search engine optimisation professionals using doorway pages and javascript redirects rather than for general notifications.
What has happened to my website?As a New Media Agency specialising in Search Engine Optimisation and Search Engine Marketing, one question that is often asked, is "Why has Google removed my website from their Search Engine Rankings?". This can be very difficult for an experienced search engine marketeer to work out, never mind a novice, so E-Gain New Media have compiled a list of the most common reasons for your site disappearing from a Search Engines index.
UK online advertising set to top £1 BnAccording to recent research by the Internet Advertising Bureau (IAB), online advertising in the UK could surpass £1 bn pounds in 2005, driven by the increase in uptake of broadband services. The report went on to say that investment in online marketing was exceeding spend on billboard advetising for the first time.
SEO FAQs with E-Gain New MediaYou may have a number of questions regarding Search Engine Optimisation, so we have developed the E-Gain New Media SEO FAQ. This will be constantly updated so you can have an ongoing developed resource for your SEO Campaign
E-Gain in the NewsE-Gain New Media have been featured in Issue 1 of the Web Developer magazine (formerly Practical Web Projects). The article also features other players in the Online Marketing field, namely Steve Leach from Bigmouthmedia, Chris Lake from E-consultancy and Google Engineer Matt Cutts as well as E-Gain New Media's very own Peter Young.
Pay-Per-Click (PPC) - When you pay a search engine for visitors sent to your site, this is called pay per click (PPC). Pay-per-click (PPC) listings are usually marked as advertisements or “Sponsored Links” (on Google) and appear above or beside the search engine’s organic listings (dependant on where you are positioned).
Organic search engine optimisation is done by optimising on-page factors such as Site Infrastructure, Code and Content, and off-page factors such as contextual linking.
E-Gain New Media finish Blissful Designs re-designE-Gain New Media have completed the rebranding of blissfuldesigns.co.uk. Blissful Designs are a wedding stationery company based in Burnley, Lancashire, and required a site, that would project their corporate image as well as increase the amount of visitors generated via organic search engine referrals.
Comparison: Content SEO vs Professional SEOThe SEO industry is actually composed of two industries - content SEO's and professional SEO's.
Content SEO is almost indistinguishable from copywriting - the process of writing 'copy' (text) on pages. The SEO element comes mainly from use of titles, headers, and frequent reference to keywords on the page.
Professional SEO's, on the other hand, will design or redesign a website to maximise internal links and keyword content - and more importantly, will build external link networks to promote a user's site.
Search Engine Optimisation(SEO) Myths - DiscussionThere is currently an interesting thread going on at the Cre8asite forums regarding Search Engine Optimisation myths, started by Bill Slawski one of the Administrators of the site. Covering both the well known old wives tails as well as some of the more controversial myths of SEO. Add your view on the subject ...
On-Page Optimisation - Some Key PointsOn a recent post on the Cre8asite forums, a poster was requesting help regarding SEO. One of the replies was from Black_Night aka Ammon Johns, who very clearly and concisely guided the person in the right direction. I have attached a snapshot of the post and link to the post for anybody who needs some help getting the sites ranking better in the search engines
Do First Impressions of your site count for anything?Optimising your site to increase traffic from search engines (ie Search Engine Optimisation), is only one part of the puzzle. The final part is converting those customers entering your site, into conversions (thereby increasing your Return on Investment or ROI). Thus first impressions of your site could be the difference between a completed sale or conversion and a visitor "bounce".
What is Web 2.0Web 2.0 is one of the terms being used by people within the industry, but there is a lot of ambiguity within the general population as to what "Web 2.0" exactly is. Tim O'Reilly, the publisher and net advocate devised the term Web 2.0 during a conference brainstorming session between O'Reilly and MediaLive International. Tim O'Reilly wrote an article entitled "Web 2.0 - Design Patterns and Business Models for the Next Generation of Software" outlining the history behind Web 2.0 and its implications for the web as a whole
A-Z of increasing your online Marketing ROIReturn on Investment or ROI is a way in which many Online Marketing consultants or Search Engine Marketeers determine the success or failure of their products. Implementing your Online Marketing strategies so that they return a significant ROI, is something that takes time, research and hard work.
Google still leads in Search Engine warsGoogle maintained its position as the market leader for the 11th consecutive month, and in fact strengthened its position as the most widely used search engine, according to a study by comScore Networks. Google's range of websites were used for 44.7% of all online searches in the U.S.A. Yahoo remained in second place with a market share of 28.5 percent, and Microsoft's MSN Search ranked third, with a 12.8 percent share, according to comScore.
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Services Quicklinks: Web Design in UK | Web Development in UK | Search Engine Marketing in UK | Search Engine Optimisation in UK | PPC Management in UK
