Yahoo terminate Ambassador search marketing accreditation

May 17th, 2008

According to reports on SE Roundtable, Yahoo is no longer accepting applications for their Ambassador program (something that I should add won’t affect many paid search specialists in the UK - as it has never been rolled out to UK organisations). For those unfamiliar with the Yahoo Ambassador program it is (or was) the equivalent of Google’s Adwords Professional program, where you take an online exam, administered by YSM!, and upon successful completion, you receive a Yahoo! Ambassador badge that can be displayed on your website.

From a search perpective it is not a great suprise, however given the lack of credible accreditation out there it does seem somewhat of a pity to see this fall by the wayside. This like the Google Advertising Professional/Company accreditation is a distinguishing feature and something that certainly can help in distinguishing you from smaller ’smoke and mirrors’ organisations.

Other coverage on this

Search Engine Land - Yahoo Search Ambassador Program closing

Search Engine Watch

Entry Filed under: Search Engines, PPC