Yahoo debuts new Ad Platform at SES San Jose 2006

August 24th, 2006

During the recent Search Engine Strategies in San Jose, California (SES San Jose), the new ad platform from Yahoo! Search Marketing was previewed. During the presentation Yahoo! Search Marketing explained some of the features of the new system

• New ad platform will be more like Google Adwords in terms of functionality, moving away from the “highest bid” wins type scenario that currently exists.
• Moving to a more “ad-group” type model -> ie targets, creative, call to action
• Geo-Targetting - the ability to target certain demographics including specific regions and languages
• Keyword suggestion tool based on data collated from spidering the targeted landing page
• Adverts will allow for A/B split testing
• Ability to budget at both campaign and group level
• Keyword tool displaying the estimated level of traffic

A lot of the above sounds like Yahoo are moving in a similar direction to Google, however there does seem to be some exiciting new stuff from a Yahoo perspective.

Expect this out towards the end of 2006.

Entry Filed under: Search Engines, PPC