Comments on: Yahoo announce launch of Panama PPC in the UK “soon” http://www.e-gain.co.uk/blog/yahoo-announce-launch-of-panama-ppc-in-the-uk-soon/2007/05/30/ Not just another UK SEO blog but one with more about SEO, PPC and Affiliate Marketing Sat, 13 Mar 2010 13:32:27 +0000 http://wordpress.org/?v=2.0.4 by: Tracey http://www.e-gain.co.uk/blog/yahoo-announce-launch-of-panama-ppc-in-the-uk-soon/2007/05/30/#comment-16301 Wed, 30 May 2007 10:09:57 +0000 http://www.e-gain.co.uk/blog/yahoo-announce-launch-of-panama-ppc-in-the-uk-soon/2007/05/30/#comment-16301 For those using Yahoo for PPC in the UK it's good news! Taking into account the quality of an ad when determining its ranking (much like google adwords does) is sure to benefit advertisers and users alike. Other factors, as well as CTR, when determining the quality of an ad are said to include: conversion data, keywords in URL, keywords in landing page, expected performance relative to its competitors at that time and more. For those using Yahoo for PPC in the UK it’s good news!

Taking into account the quality of an ad when determining its ranking (much like google adwords does) is sure to benefit advertisers and users alike. Other factors, as well as CTR, when determining the quality of an ad are said to include: conversion data, keywords in URL, keywords in landing page, expected performance relative to its competitors at that time and more.

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