Comments on: UK Online retailers see benefits of SEO & PPC http://www.e-gain.co.uk/blog/uk-online-retailers-see-benefits-of-seo-ppc/2007/05/17/ Not just another UK SEO blog but one with more about SEO, PPC and Affiliate Marketing Sat, 11 Feb 2012 04:43:10 +0000 http://wordpress.org/?v=2.0.4 by: Matt Ambrose http://www.e-gain.co.uk/blog/uk-online-retailers-see-benefits-of-seo-ppc/2007/05/17/#comment-15715 Fri, 18 May 2007 11:57:55 +0000 http://www.e-gain.co.uk/blog/uk-online-retailers-see-benefits-of-seo-ppc/2007/05/17/#comment-15715 You might be interested in this report by Tamar search marketing: http://www.tamar.com/search-report-full inwhich they found that 9 out of 10 prefer the natural results due to perceived relevcancy and greater trust. PPC has its advantages and can be very effective if you know your conversion rate. But if your potentially missing out on 90 % of potnetial traffic surely businesses should be thinking more longterm and adopting an ongoing SEO cmapaign. Please dont read this as a blatant plug, but I write weekly about the advantages of SEO other than just a high serach ranking in terms of marketing, exposure, networking etc. As proof of its effectiveness, I'm currently ranked on the first page of Google for search term 'copywriter' simply from writing about my profession once a week. Unfortunately, and rather embarrasingly, I haven't updated my sitemap for a while but once Google's pagerank next updates, and it sees Ive got 2600+ backlinks, I should be even higher. The one problem that I need to overcome is that the search results point ot my blog rather than business homepage, but I'm sure Ill be able to find a way around this. Again, I'm not trying to plug my services - I just think there is a lack of awarness of how effecttive wrirting content to your site every week can be in driinge a multifacted online marketing cmapaign. You might be interested in this report by Tamar search marketing: http://www.tamar.com/search-report-full inwhich they found that 9 out of 10 prefer the natural results due to perceived relevcancy and greater trust. PPC has its advantages and can be very effective if you know your conversion rate. But if your potentially missing out on 90 % of potnetial traffic surely businesses should be thinking more longterm and adopting an ongoing SEO cmapaign.

Please dont read this as a blatant plug, but I write weekly about the advantages of SEO other than just a high serach ranking in terms of marketing, exposure, networking etc. As proof of its effectiveness, I’m currently ranked on the first page of Google for search term ‘copywriter’ simply from writing about my profession once a week.

Unfortunately, and rather embarrasingly, I haven’t updated my sitemap for a while but once Google’s pagerank next updates, and it sees Ive got 2600+ backlinks, I should be even higher. The one problem that I need to overcome is that the search results point ot my blog rather than business homepage, but I’m sure Ill be able to find a way around this.

Again, I’m not trying to plug my services - I just think there is a lack of awarness of how effecttive wrirting content to your site every week can be in driinge a multifacted online marketing cmapaign.

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