UK Online Advertising revenue exceeds 10% of Total Advertising spend

October 6th, 2006

The effect of online advertising within the corridors of traditional advertising is starting to be felt, with recent figures putting revenue from Online Advertising at 10% of all advertising revenue in the UK

With so many distribution channels yet to be fully realised, including the burgeoning social community networks and natural search engine optimisation, the challenge to digital agencies in the UK, is how to meet the demand, and explore more new avenues of marketing customers and thus avenues of revenue.

A recent study by the Internet Advertising Bureau (IAB), carried out in partnership with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) confirms that the growth of online advertising far exceeds any other form of advertising media.

Given that the UK advertising sector as a whole is struggling, the 40.3% like-for-like annual growth for the first half of 2006 would suggest that another bumper year is in store and pushes online’s share of the pie to 10.5%.

I would suggest that growth will not slow down for the short term either, as many more traditional marketing companies see the benefits that lie in online.

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