UK companies seeing benefit of search marketing

April 16th, 2007

According to a recent report by E-Consultancy and search marketing firm, Neutralize (*\*), UK companies are seeing the benefits of paid search engine optimisation or SEO.

The report went on to state, that nearly two thirds of those surveyed had seen increases in excess of 300%, with fourty percent of those experiencing increases of over 500%. Unsuprisingly this has had a knock on effect in terms of increased confidence in UK SEO, and UK search engine marketing in general.

Other key findings in the report were

• 87% of search engine marketers said their organisations paid to advertise on Google, compared to 45% for Yahoo, 33% for MSN, 11% for MIVA and 6% for Ask.
• More than half of respondents (56%) said that their companies spend in excess of £10000 on paid search annually. A quarter of respondents (25%) reported spending more than £100000 annually.
• 62% plan to greatly increase investment in Search Engine Optimisation (SEO) for natural/organic listings.
• On average, respondants spent circa 32% of their marketing budget on online marketing.

Entry Filed under: SEO Industry, Search Engines, SEO, PPC