Comments on: SEO vs PR - Friend or Foe

by: Peter Young

Thu, 12 Apr 2007 09:56:21 +0000

Thanks for sharing your thoughts Daryl. Very much appreciated.
Completely agree with your points, in fact such a synergy between PR and SEO specialists would in most likelyhood be the most effective solution IMO.

by: Daryl Willcox

Thu, 12 Apr 2007 09:33:27 +0000

I agree that there is no reason why search marketing and PR can’t cohabit. In fact, the two disciplines working together can be a powerful force - more powerful perhaps than SEOs doing PR or PRs doing SEO. But PR professionals still need to get their heads around online marketing concepts for this collaboration to be successful.
As for PRs being better at SEO? I used the caveat ‘potentially’ but perhaps I should have used something stronger. I think PR professionals delivering true SEO services will be a rarity. More likely you will see PR and SEO specialists working side by side, in separate agencies but increasingly in the same agency.

by: SEO vs PR Friend or Foe

Wed, 11 Apr 2007 18:46:45 +0000

[…] SEO vs PR Friend or Foe […]