Comments on: SEO Certified - Will it ever become a reality http://www.e-gain.co.uk/blog/seo-certified-will-it-ever-become-a-reality/2008/01/27/ Not just another UK SEO blog but one with more about SEO, PPC and Affiliate Marketing Fri, 21 Nov 2008 00:46:41 +0000 http://wordpress.org/?v=2.0.4 by: SEO 101: Introducing your meta-tags - The revisit-after http://www.e-gain.co.uk/blog/seo-certified-will-it-ever-become-a-reality/2008/01/27/#comment-24497 Mon, 12 May 2008 22:10:05 +0000 http://www.e-gain.co.uk/blog/seo-certified-will-it-ever-become-a-reality/2008/01/27/#comment-24497 [...] Truly thats a worrying stat, given the amount of ‘SEO experts’ out there, but probably symbolic of the lack of SEO standardisation out there (however thats probably another conversation and one that has been tackled before on the E-Gain blog in a post called ‘SEO certified - will it ever become a reality‘. However I would suggest if your SEO consultant does suggest the implementation of the afore mentioned tag - point him here, and perhaps to one of these established resources as well [...] […] Truly thats a worrying stat, given the amount of ‘SEO experts’ out there, but probably symbolic of the lack of SEO standardisation out there (however thats probably another conversation and one that has been tackled before on the E-Gain blog in a post called ‘SEO certified - will it ever become a reality‘. However I would suggest if your SEO consultant does suggest the implementation of the afore mentioned tag - point him here, and perhaps to one of these established resources as well […]

]]> by: Michael Martinez http://www.e-gain.co.uk/blog/seo-certified-will-it-ever-become-a-reality/2008/01/27/#comment-24263 Tue, 29 Jan 2008 23:08:40 +0000 http://www.e-gain.co.uk/blog/seo-certified-will-it-ever-become-a-reality/2008/01/27/#comment-24263 Google may have guidelines for inclusion but simply following their guidelines is not good search engine optimization. In fact, that's pretty bad search engine optimization since it's not optimizing for search but rather optimizing for Google's approval. I'm not advocating that people run out and buy or sell ilnks to game Google, but the real problem with SEO certification is that we have no industry standards and we cannot look to the search engines to provide those standards. The search engines can certainly play a role in the process and I would not mind seeing them offer service-specific certification. But in order for the SEO industry to adopt a credible, acceptable certification process (which would only assure that SEO technicians have been schooled in generally agreed upon fundamental principles) we need to adopt a set of standards. Without the standards no certification has any credibility. People need to ask SEO conference organizers (of all scales) to put SEO Industry Standards on their main programming calendars. Until the industry takes standards seriously, certification will be a joke. Google may have guidelines for inclusion but simply following their guidelines is not good search engine optimization. In fact, that’s pretty bad search engine optimization since it’s not optimizing for search but rather optimizing for Google’s approval.

I’m not advocating that people run out and buy or sell ilnks to game Google, but the real problem with SEO certification is that we have no industry standards and we cannot look to the search engines to provide those standards.

The search engines can certainly play a role in the process and I would not mind seeing them offer service-specific certification.

But in order for the SEO industry to adopt a credible, acceptable certification process (which would only assure that SEO technicians have been schooled in generally agreed upon fundamental principles) we need to adopt a set of standards.

Without the standards no certification has any credibility.

People need to ask SEO conference organizers (of all scales) to put SEO Industry Standards on their main programming calendars. Until the industry takes standards seriously, certification will be a joke.

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