Recruiting SEO in UK … anyone else having probs

May 11th, 2007

I have been interviewing a number of potential SEO executive candidates recently however I have to say I have been suprised by how difficult it is to get good Search Engine Marketeers in the current climate.

One of the candidates I spoke to, from a largish Manchester agency, spoke of his optimisation of a fantasy football website, with a circa £2K (A month!!!) link building budget… for a fantasy football site? Sure most SEO’s out there would be rubbing their hands gleefully at such a client. However my general gist during the interview was a feeling that whilst there was no doubting the research skills of the candidate, I didnt get the feeling he could think creatively, and out the box, in order to produce a rounded campaign for a client, not one sided in its origins, and ultimately likely to succeed long term.

This seems to have been a common theme throughout the interviews, clients ranging from technical wiz’s with no marketing acumen, to simple marketeers with no technical acumen.

Maybe thats what makes SEO so good, or maybe thats whats holding SEM in the UK back.

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