Personalisation - The Future of Web Search

August 23rd, 2007

The Search Engine Strategies (SES) conferences always throw up a number of interesting talking points and this years San Jose conference is no different. The SES conferences was co-organised and hosted by Searchwise president Chris Sherman and Search Engine Land maestro Danny Sullivan
Marissa Mayer, speaking at this years Search Engine Strategies (SES) Conference and Expo in San Jose - which a number of prominent search engine optimisation specialists attend - was quoted as saying that personalisation was a integral part of the future plans, by saying that search sites would have a better understanding of their searchers, such as where their users are based, and what it is that they like. Using examples such as Facebook she highlighted the benefits such information could provide from a search perspective. According to CNet News, Ms Mayer was quoted as follows: the type of information [Facebook is] building about the social graph between people is something that is intelligent and will be particularly useful in the future.

Ms Mayer also indicated that Google plans to let users know when their results are personalised (and not). and offer ways in which users can toggle between these results.

Whilst personalised search has long been mentioned within the SEO community, the presentation highlighted a number of new features Google have in the offing..

Entry Filed under: Search Engines