Pay per action launched by search marketing giant Google
March 22nd, 2007
After hinting about it for a while now, Google has finally beta released a cost per action (CPA) platform for testing. The beta test is only currently restricted to Adsense for content in the US, and will run seperate from the usual auction model, and chances are most won’t even get a chance to play around with the system.
However it should be noted this is a significant expansion of Google’s current PPC model, with the premise being that advertisers would pay when a customer buys a product, signs up for a newsletter or completes any other actionable task on the website.
From the publishers perspective, Adsense publishers will be able to opt-in to display PPA adverts from Google and even whether they wish to display a single ad, a cluster of ads or match to a specific keyword that is relevant to their page content. Publishers also get to preview the ads, including company name, logo etc, before the ads go live.
Google here is effectively acting as a broker between the customer and the advertiser, and to a certain extent puts Google in competition with affiliate networks such as Commision Junction.
To read more about Google Pay per action (PPA), we have included some links below
Entry Filed under: SEO Industry
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