Online Marketing continues to see significant growth…
June 13th, 2007
According to a survey carried out for the Online Marketing Show, commitment to spend on Online Marketing has increased dramatically over the course of the last year.
The Online Marketing Show survey, follows research carried out by the Internet Advertising Bureau which saw digital marketing continue to grow, breaking the £2bn spending mark for the first time. The OMS show research highlighted the following trends:
- One in five respondants spent half of their total marketing spend online
- 47% of respondants said they plan to work with a digital agency in the next year
- SEO, E-Mail Marketing, Banner advertising and Paid Search were the primary investment areas over the course of the last year. The continued mass interest in social media and Online PR took investment away from mobile and iTV channels
- Social media and online PR were cited as focus areas for investment by over 50% of respondents in the upcoming year
To see the survey in full, please visit the Online Marketing Show website
Entry Filed under: SEO Industry, Online PR
1 Comment Add your own
1. SEM UK - Changing Percept&hellip | September 19th, 2007 at 2:49 pm
[…] Clients are spending more on online marketing than ever before with a recent Internet advertising report quoting that spend on digital marketing had surpassed the £2bn mark, with spend in many online marketing sectors more than that for direct marketing. I would however suggest that clients in many instances (particularly those with less budget), still perceive more value in offline marketing. So how can we change this? […]
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