Online marketers see online lead generation as major growth area

March 23rd, 2007

According to a recent report by E-Consultancy in conjunction with Clash Media, 82% of digital marketers see online lead generation as a growth area in 2007. The results were published in the ‘Online Lead Genereation (B2C) Report’, which questioned a number of marketers about how the Internet is and could be utilised to interact with potential customers.

Nearly 75% of respondants working for across the line organisations said their organisations are generating leads online with the intention of then converting them offline. Suprisingly, only 44% of marketers believed their organisations were fully exploiting online lead generation as a means of growing their B2C business. This was in comparison to 47% of respondants stating that their business wasn’t effectively exploiting online lead generation.

The research was carried out in association with Clash Media, and was conducted with around 400 marketers throughout Q1 2007.

To read the full report please visit the e-consultancy website - or visit the Clash Media website

Entry Filed under: SEO Industry, News and Views