Online ad spend in the US increases by 23%

September 25th, 2007

According to recent research published by Neilsen, Internet advertising spend increased by over 23% in the US in the first half of 2007, despite a fall of 0.5% in overall advertising spend.

Another report by TNS Media Intelligence, offers similar figures, with online advertising spend of £2.7Bn reported for the first half of 2007, up 18% on the same time last year. This accounted for 7.6% of total advertising expenditure in the US, compared to over 11% in the UK. It should however be noted the TNS Media Intelligence report does not include paid search or broadband video advertising, something I would have suggested would have significantly impacted on those figures.
One thing is for sure, it will be interesting to see how the UK online advertising figures compare.

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