Agree with you to a certain extent, however I would suggest SEO in the truest sense of the word - ie on page and off page optimisation has a significant part to play in an organisations marketing mix. Word of mouth alone whilst extremely powerful (we only have to look at how quickly the popularity of Facebook has spread), is very difficult to get right.

You use traditional polling to techniques to prove that what…traditional forms of advertising work ? Try giving that poll to xers or yers…I am sure you results would show different. Advertising is dead, my friend. Although search engines may be relative, it is word of mouth that provides full SEO, not that of metatags and SEO techniques.

Understand the true market place.

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