Comments on: Most of our clients don’t really need Online Marketing to be honest.. http://www.e-gain.co.uk/blog/most-of-our-clients-dont-really-need-online-marketing-to-be-honest/2008/02/18/ Not just another UK SEO blog but one with more about SEO, PPC and Affiliate Marketing Sat, 11 Feb 2012 05:54:04 +0000 http://wordpress.org/?v=2.0.4 by: Peter Young http://www.e-gain.co.uk/blog/most-of-our-clients-dont-really-need-online-marketing-to-be-honest/2008/02/18/#comment-24331 Sat, 23 Feb 2008 13:22:14 +0000 http://www.e-gain.co.uk/blog/most-of-our-clients-dont-really-need-online-marketing-to-be-honest/2008/02/18/#comment-24331 Thanks Patrick I would suggest their exist three tiers of OM advertiser, namely Tier 1 - OM Fans Generally made up of larger organisations such as Tesco, Hilton, Monarch etc who want to consolidate their positions as 'brand leaders' online and small organisations who see Online as a cost effective medium that allows them to compete (on a more level playing field against the afore mentioned organisations Tier 2 - Want to haves These are the organisations that know that they need to have Online Marketing within their marketing mix - but dont want to commit too much to it quite yet - and therefore throw small (in context to competitors) amounts at Online Marketing in particular Search which doesn't have the obvious 'parallels' with Offline Advertising. Tier 3 - The UnConverted These are the organisations that either won't or can't see how digital/online can help their marketing activity. I would add here, I still find it amazing how many web development organisations still sit in this tier, still aligning OM with very segmented verticals such as E-Commerce. I would suggest their is still an education job to be done in many spheres, before digital is fully embraced - however one thing is for sure - <b>digital marketing in its various guises is here to stay</b> Thanks Patrick

I would suggest their exist three tiers of OM advertiser, namely

Tier 1 - OM Fans
Generally made up of larger organisations such as Tesco, Hilton, Monarch etc who want to consolidate their positions as ‘brand leaders’ online and small organisations who see Online as a cost effective medium that allows them to compete (on a more level playing field against the afore mentioned organisations

Tier 2 - Want to haves
These are the organisations that know that they need to have Online Marketing within their marketing mix - but dont want to commit too much to it quite yet - and therefore throw small (in context to competitors) amounts at Online Marketing in particular Search which doesn’t have the obvious ‘parallels’ with Offline Advertising.

Tier 3 - The UnConverted
These are the organisations that either won’t or can’t see how digital/online can help their marketing activity. I would add here, I still find it amazing how many web development organisations still sit in this tier, still aligning OM with very segmented verticals such as E-Commerce.

I would suggest their is still an education job to be done in many spheres, before digital is fully embraced - however one thing is for sure - digital marketing in its various guises is here to stay

]]> by: Ptrick Ryall http://www.e-gain.co.uk/blog/most-of-our-clients-dont-really-need-online-marketing-to-be-honest/2008/02/18/#comment-24329 Sat, 23 Feb 2008 02:30:55 +0000 http://www.e-gain.co.uk/blog/most-of-our-clients-dont-really-need-online-marketing-to-be-honest/2008/02/18/#comment-24329 Greetings, I must admit the headline got me and thought I was about to read a ridiculous statement. I agree with your words whole heartedly, being based in Oz at the present but my heart still in London, I find slowly the market here is also beginning to understand the importance of OM. There is still much resistance in some market sectors with 'what do we need that for we have been doing great for 15 years' This as I tend to call it market arrogance can quickly lead to a sudden drop in market share. As with any medium business needs to embrace what tools are available at their disposal and not taking up on such opportunities will only open the gates for to the savvy business using what they can to gain that extra sale. Just to expand on this a little here is a small article about <a href="http://blog.webrand.com.au/company-blog/" rel="nofollow">why your company needs a blog.</a> <strong>Take care and to your greater profits.</strong> Greetings, I must admit the headline got me and thought I was about to read a ridiculous statement.
I agree with your words whole heartedly, being based in Oz at the present but my heart still in London, I find slowly the market here is also beginning to understand the importance of OM.
There is still much resistance in some market sectors with ‘what do we need that for we have been doing great for 15 years’ This as I tend to call it market arrogance can quickly lead to a sudden drop in market share.
As with any medium business needs to embrace what tools are available at their disposal and not taking up on such opportunities will only open the gates for to the savvy business using what they can to gain that extra sale.
Just to expand on this a little here is a small article about why your company needs a blog.
Take care and to your greater profits.

]]>