Listening funamental for agency/client talks

October 25th, 2007

Interesting article in this weeks NMA (New Media Age) magazine. According to the article based on research by the AAR - the failure to listen is the main factor in the breakdown between an agency and a client.

Second in the list of criteria, was the quality of the agency personnel, with agencies mentioning the lack of ambition on the client side as the second biggest factor in relationship breakdown

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