Keywords in URL may help SEO according to Matt Cutts

September 7th, 2006

According to a post by Barry Schwartz (of Rustybrick) on Search Engine Watch, Matt Cutts of Google has confirmed that the URL does play a role in SEO. The post quotes Cutts as follows:

“Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.”

Matt Cutts in this example is referring primarily to blogs, however the analogy could be applied to websites in general, as blogs are in essence websites.

However it may be worth noting that a typical blog post refers generally to a highly specific subject, and many do perform well in search engines. Again though it should be noted that many of these searches will tend either to be transient or only competitive over a minimal period of time.

Outside of blogging type subjects and keywords, does play a part in the “optimisation mix”, however it should be noted, that alone this will have little or no effect at all.

Entry Filed under: SEO Industry, News and Views, SEO