If you want to be a SEO rockstar - be prepared to work for it

February 23rd, 2008

I have just finished reading Lee Odden’s post on ‘The Falacy of SEO celebrity‘ and Rand Fishkin’s subsequent post ‘The Desire for fame in the SEO world’, something which I would highly recommend to any budding SEO. I was fortunate to see Lee at the recent London SES conference (Blog and Feed SEO seminar if you read this Lee), and having seen him in action (as well as regularly reading the blog), you really get a feel for just how authoritive the man is, and one of the primary reason for Lee’s prominence within the search community.

Like Lee, we had a recent candidate in for interview recently, who came from a good agency (no names mentioned), and wanted close to a superstar salary - and wanted to be the next Matt Cutts, Danny Sullivan. However people such as Danny, Lee, Matt have contributed years of feedback, support and above all effort back into the community via their involvement at the very top of the industry, and that list would also include others such Rand Fishkin et al.

Some people do get prominance via their positioning within high profile organisations, however lets face it, these are very few and far between in SEO. So at the end of the day, if you want to live the SEO rock and roll lifestyle, be prepared to work for it, and above all - dont forget at the end of the day its an SEO community.

Entry Filed under: SEO Industry