Google/Doubleclick deal approved

March 11th, 2008

After months of deliberation, the European Commission have finally approved Google’s $3.1 Billion acquisition of Search firm Doubleclick. The investigation, which started a mere five months ago has confirmed that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in other advertising markets”.

This news on the back the Google that Google expects to be in a “very significant position” in the online display advertising market by 2008/09, has seen Googles stock value rise significantly.

The decision by the European commision has been seen as the final major obstacle to purchase following the US Federal Trade Commission’s decision to approve the purchase back in December 2007.

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