Google to trial demographic targeting on Adwords

January 31st, 2008

Google is currently in the process of testing a demographic bidding system on the Adwords platform, which will be rolled out to selected advertisers initially with a full roll out later in the year.

The targeting will allow Google paid search advertisers to run demographically targeted campaigns, such as displaying ads to women aged 25-35, a move reminiscent of the earlier MSN Adcentre incarnation. This targeting will be initially be rolled out across the content network in the US and UK

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