Google releases MDS PPC management tool

March 23rd, 2007

Google has released Manager Defined Spend or MDS, a pay per click campaign management tool that allows agencies to amend and update Google PPC campaigns instantaneously.

The main purpose behind MDS is to cut negotiation times and provide agencies with tigher budgetary control.

MDS is currently being released to agencies worldwide., and is designed to counter situations where cammpaigns need to be changed or launched immediately, but are restricted by the time it takes for checks to be carried out.

Source: New Media Age (22nd March 2007)

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