Google lifts the lid on links

February 6th, 2007

Looking at Google Webmaster Tools, there appears to be a new function added to the system providing us search engine optimisation specialists, with not only a new plaything but a useful tool in order to analyse inbound external linkage to a website.The post on Google Webmaster Central, highlighted that “Unlike the link: operator, this data is much more comprehensive and can be classified, filtered, and downloaded. All you need to do is verify site ownership to see this information.”

When in this summary view, click the linked number and go to the detailed list of links to that page.
When in the detailed view, you’ll see the list of all the pages that link to specific page on your site, and the time we last crawled that link. Since you are on the External Links tab on the left, this list is the external pages that point to the page.”

Whilst it still doesnt give a totally comprehensive figure to work of (when comparing it to Yahoo Site Explorer and link:) it does at least present useful analysis over the effect/structure of inbound link activity something all us search engine optimisation experts find useful

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Entry Filed under: SEO Industry, Search Engines, SEO