Google introduces Checkout to the SERPS

April 24th, 2007

Been browsing round the results today, and noticed a couple of changes not noticed before.

1) It was only a matter of time before they included it, following the development of Google Checkout, however right next to the-direct-group.co.uk result was a banner for Google Checkout.

However just because they can I have to say, they shouldn’t. One of the best things about Google is the fact that it has always been impartial without lending weighting one way or another (apart from factors such as Bid Price/Quality Score etc), however this really is a break from the norm, and one that I wholeheartedly disagree with (no doubt this will lead to a rath of people redeveloping their e-commerce platforms to incorporate Google Checkout)

2) Google joins the Web2.0 Personalised Search club. Whilst doing a site:example.com on google noticed the ability to ‘note this’ on the results.

No doubt more to come from Google in the coming months

Entry Filed under: SEO Industry, Search Engines, News and Views, PPC