Google Adwords update MCC Dashboard

May 28th, 2008

Google has updated its MCC Dashboard in a move to make it (in Googles words) - “easier to view a wide range of client account statistics from the highest level of your MCC account”.

So what changes have been introduced? In the main, these are primarily changes to the main interface, allowing quicker access to the most used pieces of information (at a campaign level), such as delivery statistics (Clicks, Impressions, CPC, Costs etc), and performance statistics (like Conversions, Cost per Conversion etc)

Taken from the Google update page itself:

“On the Performance page, you’ll find stats on clicks, conversions and conversion rates, as well as separate columns for Search and Content CTR, allowing for easier comparison of performance based on network placement.On the Budget page, you’ll find information about start dates and end dates, percentage of budget spent and total spend for each account.”

Personal first impressions are favourable. Only time will tell

To read a full overview, the MCC Dashboard post is here

Entry Filed under: PPC