Google Adwords improve quality score reporting

May 14th, 2008

Google has announced a significant improvement in the reporting within its quality score stats following on from the announcement that landing page load time will become a quality score factor from Mid June 2008 onwards.

Reporting accessible via the quality score analysis tab allows you to analyse whether there are any issues relating to your landing pages and landing page load times, with a brief comparison to other ’servers’ in the region . This is reported on by keyword level.

To access this data:

1) Choose the applicable campaign, and ad-group.
2) Choose the keywords tab if not chosen automatically
3) From the keyword page, click on the magnifying glass icon, and click on the ‘details and recommendations’ option for quality score.

This will present the following page:

For further help on improving your load times, refer to this help document from Google themselves

Entry Filed under: PPC