http://www.e-gain.co.uk/blog Not just another SEO blog but more about SEO, PPC, Clicktocall and Affiliate Marketing Sat, 10 May 2008 15:53:34 +0000 http://backend.userland.com/rss092 en It is often easy to forget that many of your activities on the internet leave some sort of trail. Whether it be a post on a blog like this, leaving your thoughts on a forum or participating on a social network, most of these leave an imprint that can be ... http://www.e-gain.co.uk/blog/it-pays-to-be-careful-online/2008/04/23/ In the second part of the '10 ways to get your social media campaign right', we will tackle a further five ways of getting your social media campaigns to perform better. In part 1 we tackled the following Know your audience Do your homework What is being said already What do you want to get ... http://www.e-gain.co.uk/blog/10-ways-to-get-your-social-media-campaign-right-part-2-of-2/2008/04/21/ I have heard more and more offline advertising agencies starting to take note of the unquestionable potential of a well structured and well implemented social media campaign, however there is always a degree of fear and trepedation when I hear people talking of social media, as for every success story ... http://www.e-gain.co.uk/blog/10-ways-to-get-your-social-media-campaign-right-part-1-of-2/2008/04/19/ According to reports in the Wall Street Journal, Yahoo! is now close to sealing a deal with Google after receiving 'positive results' from its initial trials held over the last week. Yahoo! announced last week the launch of a two week trial with Google Ad Sense for 3% of its ... http://www.e-gain.co.uk/blog/yahoo-getting-closer-to-seal-ad-deal-with-google/2008/04/17/ Despite ever increasing sites being developed, I would suggest there still exists a cautious approach to search marketing, something I have to back up with saying is changing quickly. However from a client perspective, there is still a lack of awareness of the associated value a Search Engine Optimisation expert ... http://www.e-gain.co.uk/blog/want-search-engine-optimisation-to-work-build-seo-into-your-web-design/2008/04/05/ E-Gain have launched the first of a raft of new search tools, enabling users to quickly and effectively develop a localised collection of phrases for use in their Paid Search campaigns.The tool allows users to specify a term, the locality of the phrase (namely region, county and town), and the ... http://www.e-gain.co.uk/blog/e-gain-launch-new-uk-localised-search-tool/2008/03/24/ After months of deliberation, the European Commission have finally approved Google's $3.1 Billion acquisition of Search firm Doubleclick. The investigation, which started a mere five months ago has confirmed that the "transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in other ... http://www.e-gain.co.uk/blog/googledoubleclick-deal-approved/2008/03/11/ Over the last couple of weeks we have spent a fair number of hours finetuning a number of Pay-per-click (PPC) campaigns run here at E-Gain. Very few (if any) campaigns are spot on at the first attempt, and most campaigns will take hours of 'tweaking' in order to become efficient ... http://www.e-gain.co.uk/blog/fine-tuning-your-landing-pages-turbo-boost-your-roi/2008/03/10/ Just read a fantastic response from ex Google guru, Vanessa Fox regarding another recent 'SEO is evil' post from well-known expert Alex Bosworth. In her post 'SEO is the worst thing ever invented', Vanessa responded to a number of misguided points raised by Alex, and I wholeheartedly have to agree ... http://www.e-gain.co.uk/blog/seo-is-evil-vanessa-fox-bites-back/2008/03/06/ This is a point I have been discussing with others in the industry recently, and something we have covered in the recent post 'Can Microhoo compete with Google'. Much discussion has taken place on various prominent blogs throughout the search industry as to the potential impacts of such a deal, ... http://www.e-gain.co.uk/blog/microsoft-will-buy-yahoo/2008/03/04/ My attention recently got drawn to an article by Cuban Council on the American Express website 'Youropenbook.com', which stated the following"Finally, don’t waste money on so-called Search Engine Optimization (S.E.O.) specialists. Search engines are very quick to penalize sites that try to trick their filtering techniques, and once your site ... http://www.e-gain.co.uk/blog/open-letter-to-american-express-why-you-do-need-seo/2008/02/24/ I have just finished reading Lee Odden's post on 'The Falacy of SEO celebrity' and Rand Fishkin's subsequent post 'The Desire for fame in the SEO world', something which I would highly recommend to any budding SEO. I was fortunate to see Lee at the recent London SES conference (Blog ... http://www.e-gain.co.uk/blog/if-you-want-to-be-a-seo-rockstar-be-prepared-to-work-for-it/2008/02/23/ I recently attended the SES London 2008 conference down in the Business Design Centre down in London (for day 2 anyhow), where well established SEO 'celebs'/speakers such as Mike Grehan, DaveN (Dave Naylor - Bronco ), Paul Doleman (iCrossing) and Jon Myers (Mediavest) presented various topics relating to search and ... http://www.e-gain.co.uk/blog/can-microsoftyahoomicrohoo-compete-with-google/2008/02/23/ I was recently speaking to the Senior Developer of a reasonably big marcomss agency based in Bury, Lancashire who startled me somewhat with the following comment:"most of our clients don't really need OM to be honest..."I have to say I was somewhat suprised by his approach to OM, however I ... http://www.e-gain.co.uk/blog/most-of-our-clients-dont-really-need-online-marketing-to-be-honest/2008/02/18/ There has been a lot written recently about marketing, in particularly the future, and the ongoing growth of digital as a fundamental part of the marketing mix. A flux of articles particularly have suggested that with the economic slowdown will come a further influx of marketing spend into digital, given ... http://www.e-gain.co.uk/blog/the-futures-bright-the-futures-digital/2008/02/18/ Microsoft has offered to purchase Yahoo in a deal for $44.6 Billion (or £22.4 Billion) in cash and share options. The offer is 62% above Yahoo's closing share price on Thursday, and follows a cut in revenue forecasts earlier this week, as well as saying that it would need to ... http://www.e-gain.co.uk/blog/microsoft-offers-to-buy-yahoo/2008/02/01/ Google is currently in the process of testing a demographic bidding system on the Adwords platform, which will be rolled out to selected advertisers initially with a full roll out later in the year.The targeting will allow Google paid search advertisers to run demographically targeted campaigns, such as displaying ads ... http://www.e-gain.co.uk/blog/google-to-trial-demographic-targeting-on-adwords/2008/01/31/ E-Gain New Media are proud to join forces with UAE Property developers Sandcastles Property. Sandcastles Property offer a wide range of properties to buy and rent including Dubai, Sharjah and Ajman.E-Gain New Media will provide search engine optimisation consultancy for the Sandcastles property website as well as further consultancy regarding ... http://www.e-gain.co.uk/blog/e-gain-join-forces-with-sandcastles-dubai-property/2008/01/31/ Just received an interesting email from Ask offering results based Search Engine Optimisation services as follows:" FREE SEARCH ENGINE OPTIMISATIONAs an innovative group of professional service companies, we like to keep ahead of the game. There are many SEO and media companies charging large monthly retainers that ... http://www.e-gain.co.uk/blog/ask-to-offer-search-engine-optimisation-seo/2008/01/30/ The Aegis Group (part of the Isobar network), one of the largest digital media specialists is looking at purchasing independant agency I-Level - a London based interactive agency founded in 1999. US based AKQA has also been rumoured to be sniffing around I-Level according to the article in the Daily ... http://www.e-gain.co.uk/blog/aegis-to-buy-i-level/2008/01/29/