http://www.e-gain.co.uk/blog/effective-ppc-management-part-i-getting-your-landing-pages-right/2007/10/21/ Not just another UK SEO blog but one with more about SEO, PPC and Affiliate Marketing Sat, 11 Feb 2012 05:52:30 +0000 http://wordpress.org/?v=2.0.4 http://www.e-gain.co.uk/blog/effective-ppc-management-part-i-getting-your-landing-pages-right/2007/10/21/#comment-24073 Tue, 23 Oct 2007 14:38:18 +0000 http://www.e-gain.co.uk/blog/effective-ppc-management-part-i-getting-your-landing-pages-right/2007/10/21/#comment-24073 [...] We discussed the effects a well structured and optimised landing page can have in the first part of ‘Effective PPC Management’, however again it is worth highlighting the  benefits of focusing significant time and effort on getting these right. Thorough analysis of user behaviour on your landing pages is paramount to establishing how your users browse and convert and thus capturing the best way of converting ‘wannabe’ customers into ‘confirmed’ customers Adwords is not easy - many of the biggest (notice I didnt say best ) companies out there such as Latitude, Starcom and the like have years of experience behind them - however I would suggest it is the process of doing the above well that determines the success of many of their campaigns. Sphere: Related Content [...] […] We discussed the effects a well structured and optimised landing page can have in the first part of ‘Effective PPC Management’, however again it is worth highlighting the  benefits of focusing significant time and effort on getting these right. Thorough analysis of user behaviour on your landing pages is paramount to establishing how your users browse and convert and thus capturing the best way of converting ‘wannabe’ customers into ‘confirmed’ customers Adwords is not easy - many of the biggest (notice I didnt say best ) companies out there such as Latitude, Starcom and the like have years of experience behind them - however I would suggest it is the process of doing the above well that determines the success of many of their campaigns. Sphere: Related Content […]

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