Clickriver in beta testing, Advertisers welcome to apply

November 7th, 2006

Clickriver; a new advertising programme from Amazon, which allows businesses to place sponsored links on Amazon.com next to search results and on product details pages is currently in beta testing and Amazon are currently inviting advertisers from a range of service providers and retailers.
The ClickRiver adverts were built by A9.com, a search technologies subsidiary of Amazon, and are similar in nature to Google Adwords (the sponsored search (PPC) service from Google). Clickriver allows advertisers to purchase sponsored links for complementary services and products based on an Amazon user`s search results. For example, a travel agent may purchase ads when a search is performed for books on Spain.The pricing model will be on a pay per click basis. The amount bid will determine how the ads are ranked and what the cost will be if the ad is clicked.

The service will undoubtedly appeal to advertisers as it allows them to get their products and services in front of customers who are ready to purchase.

Entry Filed under: SEO Industry