Posts filed under 'Search Engines'
Extra, Extra Read all about it: Danny Sullivan’s Search Engine Land Launches December 11
Search Engine Land is a new search news blog launching December 11, 2006. Danny Sullivan along with Chris Sherman and Barry Schwartz (RustyBrick), will be providing information about search engine marketing and how search engines work in general, from a searcher’s perspective.
To read more please visit the Search Engine Land website at searchengineland.com
November 29th, 2006
Yahoo! has announced that it is to start running click-to-call ads linked to search results on mobile phones in the US and UK, in order to rival the current Google click to call offering.
Mobile search ads will work on handsets with web-browsing functionalities, and will allow people to call advertisers straight from the advert.
The keyword-based auction model will replicate that already used by Yahoo! online. However, the test currently open to only a few select advertisers
October 5th, 2006
Spotted by evilgreenmonkey on the Search Engine Watch forums, Google seems to have launched Clicktocall in the UK. To see this in action, go to www.google.co.uk and type in jet2
September 4th, 2006
Matt Cutts has highlighted how various major search engines deal with the meta noindex tag in Handling noindex meta tags. In one of his recent blog he noticed the following issue when analysing a particular website and the effect of the Noindex attribute in the search engine resultsets
- Google doesn`t show the page at all
- Ask doesn`t show the page at all
- MSN shows a url reference and Cached link, but no snippet. Clicking the cached link doesn`t return anything.
- Yahoo! shows a url reference and Cached link, but no snippet. Clicking on the cached link returns the cached page.
However, ironically, if you use a robots.txt file Google does show the page in the some ways, which Matt Cutts acknowledges.
To read some other posts on the subject please visit:
September 1st, 2006
During the recent Search Engine Strategies in San Jose, California (SES San Jose), the new ad platform from Yahoo! Search Marketing was previewed. During the presentation Yahoo! Search Marketing explained some of the features of the new system
- New ad platform will be more like Google Adwords in terms of functionality, moving away from the “highest bid” wins type scenario that currently exists.
- Moving to a more “ad-group” type model -> ie targets, creative, call to action
- Geo-Targetting - the ability to target certain demographics including specific regions and languages
- Keyword suggestion tool based on data collated from spidering the targeted landing page
- Adverts will allow for A/B split testing
- Ability to budget at both campaign and group level
- Keyword tool displaying the estimated level of traffic
A lot of the above sounds like Yahoo are moving in a similar direction to Google, however there does seem to be some exiciting new stuff from a Yahoo perspective.
Expect this out towards the end of 2006.
August 24th, 2006
Next Posts
