Posts filed under 'News and Views'
The concept of Latent symantic indexing has long been banded round the industry as the next big thing … however what is it and is it really relevant?
Mike Grehan from Clickz wrote a recent article exploring LSI and its impact on SEO/SEM. Is it really what a lot of “SEO” companies say it is, and should you really be factoring this into any SEO campaign.
Mike uses this example in his post
“SEMANTIC WEB VERSION II Google is coming up with Semantic web. Are you ranking well with this latest algorithm of search engines and will you continue to rank well?
Is you website LSI compliant?
Search Engines like Google (who are pallbearers for technology) are already reaching out for it by adopting LSI in their ranking algorithms.
We will check your website for its LSI algorithm readiness.”
As Mike goes on to explain, much of this is just marketing jargon. Rand Fishkin added the following
“LSI is a method for determining semantic relationships and in all honesty, while I do believe it’s critical for an SEO to be informed enough to explain the concept to a client, I don’t see a lot of practical use. With the advancement in search engine algorithms over the last 2-3 years (particularly at Google & Yahoo!), SEO has shifted away from manipulating language use and placement to building a savvy marketing”
My own opinion is that Search Engine Marketing as a whole is less reliant on language and instead relies on other aspects to compliment it such as traditional marketing theories and methodologies.
To read the full article, regarding LSI, click here
October 3rd, 2006
Been looking at our website, which unfortunately by our own admision is now a little out of date. Unfortunately when your busy, something has to give. So how to quickly notify people of what we do ….. aaaahhhhhh The Blog!!!!!!
Blogging has become something of a buzzword in the industry, however no one can doubt both its effectiveness, and btw just one more of the services we at E-Gain New Media are more than happy to help with ….
So to summarise
We are pleased to recently have launched the Click to call system which we expect will do well in the current marketplace, both from a sales tool, and as a marketing tool. We will also be looking to launch our E-Com system in the coming weeks, and we will launch a Press Release as soon as this is ready. So keep your eyes on here, it is worth it….
This is all on top of the current services we offer such as
September 21st, 2006
According to a post by Barry Schwartz (of Rustybrick) on Search Engine Watch, Matt Cutts of Google has confirmed that the URL does play a role in SEO. The post quotes Cutts as follows:
“Most bloggy sites tend to have words from the title of a post in the url; having keywords from the post title in the url also can help search engines judge the quality of a page.”
Matt Cutts in this example is referring primarily to blogs, however the analogy could be applied to websites in general, as blogs are in essence websites.
However it may be worth noting that a typical blog post refers generally to a highly specific subject, and many do perform well in search engines. Again though it should be noted that many of these searches will tend either to be transient or only competitive over a minimal period of time.
Outside of blogging type subjects and keywords, does play a part in the “optimisation mix”, however it should be noted, that alone this will have little or no effect at all.
September 7th, 2006
I like many other Online/Search Engine Marketing professionals use facilities such as blog readers and alerts to nofify and inform me of goings on in the industry, Danny Sullivan’s departure from SES & SEW being one such example.
However following the articles from these alerts does highlight other aspects of the Online Marketing profession and Search Engine Optimisation or SEO as a whole.
During the last couple of days, I have had a number of meetings with clients looking at maximising the return from the Online services, primarily website. However one thing that has always struck me from the clients perspective is not the requirement for more traffic, it is the requirement for higher conversions, something many SEO’s and Online Marketing professionals lose focus of (I have generalised slightly with that comment).
However out of five articles sampled on the release 31st August two were PR in nature, and the other three purely focussed on the technicalities of SEO, focussing on how to SEO, ie the usual stuff - use unique title tags, dont use hidden divs, follow Google guidelines, White Hat is best.
To most companies this is a sideline of what they want. Yes they want to know to a certain degree how you are going to do it (more to the point can you do it), but most will focus on other aspects such Will they increase my ROI . The amount of times I have come across sites well (maybe overly) optimised, however the focus has significantly shifted away from usability and presentation to pure optimisation. Whilst they may generate significant traffic, I doubt many of these convert the vast majority of the incoming traffic.
Many people have recently discussed how we could make SEO and Online Marketing more mainstream. Personally until the SEM industry as a whole can start presenting itself as professional (focussing not only on traffic but on conversions, sales and the like), it will be difficult to build on the foundations laid by the “Industry Leaders” such as Danny Sullivan, Ammon Johns and the like.
September 1st, 2006
Whose Danny Sullivan you may well ask?
Danny Sullivan I would have to say is one of the main reasons I personally developed an interest in SEO and Online Marketing. A industry known expert in his field Danny is/was the editor-in-chief for the Search Engine Watch forums (of which I am a contributor (e-gain)) and also one of the main contribitutors to the very popular Search Engine Strategies conferences that occur regularly throughout the world.
An excert from Danny’s site (daggle.com reads as follows)
“After ten years, I’m leaving Search Engine Watch and almost certainly leaving the Search Engine Strategies conference series as well. My contracts with their owners Incisive Media are expiring, and we’ve not been able to agree on new ones.”
We at E-Gain New Media wish Danny all the best in the future, and wish him every success in the future. P.S. If you ever fancy a challenge Danny, give us a call
August 29th, 2006
Next Posts
