Posts filed under 'E-Gain PR'
E-Gain have launched the first of a raft of new search tools, enabling users to quickly and effectively develop a localised collection of phrases for use in their Paid Search campaigns.
The tool allows users to specify a term, the locality of the phrase (namely region, county and town), and the type of phrase matching they would like, which will then produce a range of phrases tailored to those requirements, which can be copied and pasted into your Paid Search campaign as required.
To try the tool visit
http://www.e-gain.co.uk/ppc-tools/geo-keywords.php
Sphere: Related Content
March 24th, 2008
E-Gain New Media are proud to join forces with UAE Property developers Sandcastles Property. Sandcastles Property offer a wide range of properties to buy and rent including Dubai, Sharjah and Ajman.
E-Gain New Media will provide search engine optimisation consultancy for the Sandcastles property website as well as further consultancy regarding both the design and usability website. E-Gain New Media’s Sales Director Paul Greaves said “We are very proud to be working with Sandcastles - and we will be looking to further enhance their profile not only here in the UK but also across Europe.
Sphere: Related Content
January 31st, 2008
According to a recent report by Technorati, the increase in the popularity in blogging shows no sign of slowing down. The report stated that Technorati are now tracking over 70 million blogs worldwide, approximately 13 million more than the number detected by the last Technorati report in November 2006.
Blogging by its very nature is more informal than other forms of “content websites” and many build up a considerable fan base, which revisit the site on a frequent basis. These sites are often more respected and trusted by the general public and perceived as being a more reliable source of information than many editorial or official websites.
As blogs are become more mainstream and accepted by commerce as a way of interacting with customers, however there is a danger that this perception will change, and there have been some well documented cases as such, with the Walmart blog probably one of the more well known examples.
However, due to the growing popularity, there has also been the associated problems such as spam blogs, or “Splogs”. These are automated blogs that contain little or no unique content and instead use content lifted from an RSS feed, which is then republished with a link. These are of no real value to human readers and exist largely for black hat search engine optimisation, however these can often rank highly in SERPS or search engine results positions.
Blogs can be an effective tool to interact with potential clients, however it should always be considered
- Who is the potential audience - Ensure that a blog is suitable
- How are your potential audience likely to interact with the blog - If you have a very negative public perception, perhaps such an interactive forum may be inadvisable - however saying that it may be a master stroke if implemented strategically
- What is the tone of your blog - personal/corporate - is this right for your target audience
- How often are you likely to update your blog - the best blogs are updated very regularly and often for this reason alone perform well in the search engines, as well as build up large followings.
- Do you wish to “syndicate” your content - this is important when deciding what platform/software to use - this for example uses wordpress.
- Is search engine optimisation important - you may need some technical tweaks in order to make your blog more friendly
There are a number of blogging experts out there, who can help with a long term Online PR or blogging strategy. If you are in any doubt, contact an expert such as E-Gain to find out more.
Sphere: Related Content
April 10th, 2007
Been looking at our website, which unfortunately by our own admision is now a little out of date. Unfortunately when your busy, something has to give. So how to quickly notify people of what we do ….. aaaahhhhhh The Blog!!!!!!
Blogging has become something of a buzzword in the industry, however no one can doubt both its effectiveness, and btw just one more of the services we at E-Gain New Media are more than happy to help with ….
So to summarise
We are pleased to recently have launched the Click to call system which we expect will do well in the current marketplace, both from a sales tool, and as a marketing tool. We will also be looking to launch our E-Com system in the coming weeks, and we will launch a Press Release as soon as this is ready. So keep your eyes on here, it is worth it….
This is all on top of the current services we offer such as
Sphere: Related Content
September 21st, 2006
E-Gain New Media is pleased to announce the launch of cheapmobilephone.uk.com, offering clients the chance to view a wide variety of phone related deals. Cheapmobilephones offer a wide range of phones, ringtones, games, contract and pay-as-you go deals. E-Gain developed the site in just under two weeks, from concept to build. The site was built in order to maximise its impact in terms of indexibility by the search engines, with a full long term search engine optimisation campaign already under way.
Sphere: Related Content
September 8th, 2006
Spotted by evilgreenmonkey on the Search Engine Watch forums, Google seems to have launched Clicktocall in the UK. To see this in action, go to www.google.co.uk and type in jet2
On the subject of Click to call, E-Gain is imminently to launch C2C, Clicktocall from E-Gain New Media.
Sphere: Related Content
September 4th, 2006
