Yahoo testing click to call

Yahoo! has announced that it is to start running click-to-call ads linked to search results on mobile phones in the US and UK, in order to rival the current Google click to call offering.
Mobile search ads will work on handsets with web-browsing functionalities, and will allow people to call advertisers straight from the advert.

The keyword-based auction model will replicate that already used by Yahoo! online. However, the test currently open to only a few select advertisers

Add comment October 5th, 2006

Google launches Clicktocall in the UK

Spotted by evilgreenmonkey on the Search Engine Watch forums, Google seems to have launched Clicktocall in the UK. To see this in action, go to www.google.co.uk and type in jet2

Add comment September 4th, 2006