AOL Launches Platform A

September 18th, 2007

Following AOL’s move of its headquarters to New York, it has announced the introduction of what it has formalled called Platform A. Platform A is an integrated ad buying platform and network that AOL says will have a broader reach than any other ad network currently in the market. AOL have also integrated aspects of recent acquisitions such as Advertising.com, Third Screen Media and behavioural company Tacoda, in order to provide an impressive array of functionality, capable of competing agains competitors such as Google, Yahoo and MSN.

An excert from the release stated:

“The new entity, called Platform A, will offer advertisers access to the most sophisticated targeting and measurement tools available in the marketplace across Platform A’s unmatched network of third-party sites, as well as AOL’s owned and operated sites. Platform A already reaches more than 90% of the domestic online audience, according to comScore Media Metrix. Platform A builds on the success of Advertising.com, which operates the largest third-party display network, and integrates behavioral targeting leader TACODA, Third Screen Media, which operates the largest mobile media network, market leading video ad serving platform Lightningcast, and ADTECH’s global ad serving platform.”

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