Syzygy acquires stake in GFEH

December 9th, 2006

In a busy couple of weeks for the Digital Advertising sector, Interactive agency Syzygy (partly owned by WPP Group) has acquired a 51% stake in digital agency Gesellschaft fur elektronischen Handel (GFEH) based in Hamburg, Germany.

Syzygy said it was bolstering its European presence by acquiring half of GFEH who offer search engine optimisation and marketing, and online media planning and buying. GFEH was founded in 2003 and their client list include.comdirect Plus and Travelchannel.de.

Gareth Phillips, managing director of Syzygy UK, was quoted as saying: “The acquisition of GFEH means we can offer clients best-in-class search expertise with a dedicated division. It strengthens our full-service offering following a wave of consolidation in the market.

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