Search Engine Usage stats by country
I recently had to do a load of search engine usage research for a potential new client opportunity. Such information seems hard to come by, so for others in the same predicament I have added these to the blog in the hope that other marketeers, may be able to utilise this in some form.
Google as predicted has pretty much market dominance across the ten countries profiled, however the surprising statistic was that Yahoo came below both MSN and Yandex in terms of percentage (as a total/number of countries - it should also be added that Yandex only appears in one country - however it accounts for 45% of internet searches). Visually this could be represented as follows:
Total usage for profiled countries:
Google: 73%
Yahoo: 4%
MSN: 5%
Yandex: 5%
These figures were obtained as below from the following data, for the following countries, UK, France, Germany, Holland, Spain, Portugal, Denmark, Italy, Bulgaria and Russia:
| UK Google: 79% Yahoo: 8% MSN: 10% |
France Google: 78% Yahoo: 4% Wanadoo: 3% |
Germany Google: 89% Yahoo: 3% MSN: 2% |
Holland Google: 94.0% Yahoo: 2.0% MSN: 1.0% |
Spain Google: 47.7% Yahoo: 17.4% MSN: 5.2% Terra.es: 4.0% |
| Portugal Google 90% Sapo 7% Clix 2% lol.pl 1% |
Italy Google 79% MSN 5% Libero 4% |
Denmark Google 80% Jubi.dk 7% MSN: 5% Eniro.dk: 5% |
Bulgaria Google 90% MSN 5% Yahoo: 4.5% Jabse: 0.5% |
Russia Yandex: 45% Rambler: 26% MSN: 14% |
Add comment June 3rd, 2008
