SEO 101: Introducing your meta-tags - The revisit-after

In the days of growing SEO awareness, it still suprises me the amount of people who still use the meta tag ‘revisit-after’, often seen as follows in your source code (and a well known organisation - which prompted this post)

However, whilst this tag has been input into the source code with the best of intents, it is indeed absolutely worthless in terms of SEO, offering no benefit for any of the main search engines such as Google, MSN and Yahoo. It was indeed developed for and supported by Vancouver Webpages and their search engine SearchBC (a local search engine aimed at British Columbia)

In fact Google go as far as stating figures, quote:

” To our knowledge only one search engine has ever supported it, and that search engine was never widely used — at this point, it is nothing more than a good luck charm. A remarkably widely used one. More pages use the completely worthless than use the em element! ” - Google Webstats

Truly thats a worrying stat, given the amount of ‘SEO experts’ out there, but probably symbolic of the lack of SEO standardisation out there (however thats probably another conversation and one that has been tackled before on the E-Gain blog in a post called ‘SEO certified - will it ever become a reality‘. However I would suggest if your SEO consultant does suggest the implementation of the afore mentioned tag - point him here, and perhaps to one of these established resources as well

SEOconsultants.com
WebmasterWorld

Add comment May 12th, 2008