It pays to be careful online…

It is often easy to forget that many of your activities on the internet leave some sort of trail. Whether it be a post on a blog like this, leaving your thoughts on a forum or participating on a social network, most of these leave an imprint that can be found later by others searches on a related subject.

Using as an example, A recent post on Joost de Valks blog regarding alleged exploitation of Dmoz, draw some heated discussion from some high profile comment from many high profile people (such as Rand Fishkin and Fathom) within the SEO industry. There are other similar examples over the last couple of months such as the Fused Nation/Global Media/Bigmouthmedia, which can sometimes deliberately done so in order to trigger discussion or conversation (often referred to as LinkBait).

Another high profile SEO example in the not too recent past has been the SEO/SMO (social media optimisation) is ‘bullshit’ comments by Jason Calacanis. Whilst I obviously do not share Jason’s rather extreme comments, this type of commentary obviously leaves a footprint, that both Jason and participants of these discussions can often be traced back on. It should be noted that many of the larger search organisations (such as Bigmouthmedia, Neutralize and iProspect - and to their credit) are often not drawn into such discussions or often associated with more ’shady’ tactics such as linkbait unless absolutely necessary.

These days, it is also often to see what participants are being involved in your discussions whether passively or actively. Tools such as mybloglog allow you to see who has been visiting your log (for those that have signed into mybloglog). Other avenues such as social networking also allow you to meet other likeminded people - such as LinkedIn, Facebook or MySpace.

Recent Forrester research identified what is called social technographics, highlighting at the head of the ladder, a group called ‘creators’. This group are often identified as the most active, and despite being the smallest group of technographics, often cause a disproportionate level of influence. Such people are also often responsible for raising either the profile of discussions or even starting many of the discussions mentioned above.

Therefore one thing should be considered, whatever tactical moves you make online - consider them carefully both in term of what you want to achieve, and probably more importantly what its possible consequences may be.

Add comment April 23rd, 2008