Yahoo getting closer to seal ad deal with Google

According to reports in the Wall Street Journal, Yahoo! is now close to sealing a deal with Google after receiving ‘positive results’ from its initial trials held over the last week. Yahoo! announced last week the launch of a two week trial with Google Ad Sense for 3% of its searches, a move that would increase its cash flow by $1bn.
According to analysts, this would strengthen Yahoo’s positioning whilst it continues discussions with both Time Warner/AOL. However moving forward, a potential Google/Yahoo is unlikely given the overlap between the two parties involved and the likely market domination that would ensue.

Watch this space…

Add comment April 17th, 2008