Microsoft will buy Yahoo
This is a point I have been discussing with others in the industry recently, and something we have covered in the recent post ‘Can Microhoo compete with Google‘. Much discussion has taken place on various prominent blogs throughout the search industry as to the potential impacts of such a deal, and other potential suitors.
However according to a couple of people I have spoken to, within Yahoo, there seems to be a general consensus, that it isn’t a case of IF Microsoft buy Yahoo, it is more a case of WHEN.
Only time will tell whether this is the case, however it is sure to raise a lot of questions for Paid Search Consultants such as ourselves, namely
- Which platform will be developed further, or will both. My personal thoughts would be that the stronger Panama platform would in all likelihood be further enhanced using some Microsoft integration
- Will the two brands operate seperately - I would again suggest yes, as both brands are very well established within their core markets, and thus a ‘re-brand’ would achieve very little
- What does this mean moving forward - This could be where the real winnings are made. I think it was Brian Eisenberg at SES London who said that Microsoft and Yahoo had to a certain degree conceeded to Google on search (apologies if it wasn’t you Brian) , and I would to a degree have to agree with this sentiment, however the future battlefields via the behavioural and social media battlefields will continue.
Wait and watch…
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Add comment March 4th, 2008
