Google to trial demographic targeting on Adwords
Google is currently in the process of testing a demographic bidding system on the Adwords platform, which will be rolled out to selected advertisers initially with a full roll out later in the year.
The targeting will allow Google paid search advertisers to run demographically targeted campaigns, such as displaying ads to women aged 25-35, a move reminiscent of the earlier MSN Adcentre incarnation. This targeting will be initially be rolled out across the content network in the US and UK
Add comment January 31st, 2008
