Aegis to buy I-Level

The Aegis Group (part of the Isobar network), one of the largest digital media specialists is looking at purchasing independant agency I-Level - a London based interactive agency founded in 1999. US based AKQA has also been rumoured to be sniffing around I-Level according to the article in the Daily Telegraph.

The talk of acquisition comes at a time where there is a hive of activity in the digital arena, particularly acquisition, which is not suprising given the current boom in popularity of the sector, in particular search marketing and OMP. It also follows hot on the heels of other high profile acquisitions including

• Microsofts $6 Billion purchase of aQuantive
• Publicis (owners of Starcom/Mediavest et al) takeover of Digitas
• and swamping deals like the Global Media/Bigmouthmedia takeover a while back.

Further to-ing and fro-ing is sure to continue within the sector. However it is the potential sale of I-Level that is drawing much of the attention particularly here in the UK within the online marketing sector

Add comment January 29th, 2008