Google to recognise text in imagery - more to follow?

A post on the Marketing Pilgrim website quoted a recent patent application by Google outlining a ‘method of optical character recognition in digital images.’, covering both static imagery as well as video.

Should this patent come to fruition it would highlight a significant step forward in indexation and thus potentially what you see in terms of SERPs, and ultimetely how the Online Marketing sector interact with both video and imagery, particularly given the increase in popularity for aspects of online marketing such as social media and the like, particularly given the apparent lack of technical advancement in terms of search within this area.

Still, I would suggest such advancements are stilll a while off and any introductions of the patent are likely to only come into mainstream play in the medium to long term. Still - watch this space….

Add comment January 7th, 2008