Yahoo acquires Ad Network Blue Lithium for $300 Million

Yahoo has announced the acquisition of ad network Blue Lithium for a figure reported to be $300 million in cash. Blue Lithium was founded in 2004 and is the fifth largest ad network in the US and second largest in the UK (reportedly I hasten to add). The company has 10 offices globally and claims to have more unique US visitors than Google, MSN, AOL and eBay.

The move is part of Yahoo’s push to create the largest and most effective online ad network globally, and reinforce their position at the head of the online marketing industry.

‘BlueLithium’s products, technology and team will be an integral part of our drive to build the industry’s leading advertising and publishing network,’ said Yahoo chief executive officer Jerry Yang.

Add comment September 5th, 2007