What influences searches online
It is a well known fact, that a number of factors aid the route to search, including a number of offline factors. iProspect have conducted a survey regarding Offline Channel Influence on Online Search Behavior Study, covering just that, what influences users to search online?
The study concluded the following
- 37% said a television ad encouraged to use a search engine to find something
- 36% said word-of-mouth initiated a search
- 30% said a print ad
- 20% said a physical store’s location
- 17% said a radio ad.
To read the complete study, please visit the iProspect website.
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Add comment August 20th, 2007
